À L’INFINI

In 2021, Maison Alexandre de Paris celebrates 50 years of brand history and excellency of its French craftsmanship. For this anniversary, our Creative Studio revisits the most iconic creations in the “Amours Parisiennes” black and beige collection.
Like a comeback to the origins, À l’infini looks like the sketch of a bow. At first glance, it might look the draft of the Tenderly bow when it is a perfectly achieved iteration. Utterly refined, its frail silhouette evokes a plain thread, a narrow ribbon tied around the hair with a finishing knot.

A no-miss fashion accessory, the À l’infini hair tie is nevertheless very easy to use and will be this little “je ne sais quoi” that will pimp up any plain ponytail. You can also simply slide it around a chignon.